Your Content Should Show That If There's a Problem
Your Content Should Show That If There's a Problem
There's a solution; if a challenge is imposed. There are ways to overcome it. You need to present yourself as someone who is willing and able to help your audience. When the person accepts that you are an expert and your website is a source of relevant information. We are half way there. From there. The purchase consideration is France Phone Number List. If the person needs a product. Service or knowledge on this subject. Your product. Service or course becomes the first purchase option in their mind. It's time to move on to the next phase of the funnel. The solution presentation phase. Conversion At this stage it is time to motivate the person to buy.
Offer content that compares your product with others.
Customer success stories and their use of your product. Present testimonials. Satisfaction guarantee and anything else that makes the person understand that it is time to buy. Get the person to evaluate your solution and seriously consider your proposal. Email marketing is the ideal strategy at this stage. The idea is to make the person realize that there is no other option but to buy it. That it makes sense and that the time is now. She is convinced. The decision to buy from you is based and has already been taken: product in the shopping cart and check out completed. She is now your client. There are several ways to optimize conversion at this stage.
Through CRO (Conversion Rate Optimization) techniques.
Delivery (retention and enchantment) The sale is not the end. But the beginning of a new phase of work. It's not enough to deliver. You have to delight your customer. Understand how delivery is not just the actual delivery. The provision of the service. The package sent with the product or access to the course. But a whole process that starts much earlier. Delivery involves careful production of what will be sold. Customer information and education by offering relevant and useful content. Structuring a respectful and pro-customer service. And. Above all. Guaranteeing satisfaction and monitoring after sales. And don't think that this tip is part of a merely emotional process.